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International Marketing

s of the team should also be aware of the cultural factors that play a role in communication. Cultural interpretation and adaptation are a prerequisite to the comparative understanding of national and international management practices.6 For example, during contract negotiations with a Japanese company there are times of long pronounced silence on the part of the Japanese. They state that the negotiations, (will take a little longer,( and (this is quite difficult.( From the American perspective one would become frustrated at the slow pace of the negotiations. From the Japanese point of view the negotiations are proceeding quite well. Differences such as the one illustrated must be kept in mind at all times while communicating to any foreign counterpart.7 The placement of the team is dependent upon the profession of the individual. The accountants obviously speak and gather their information from the counterpart's accounting offices, and so on. Concerning placement, their daily schedule should allow time for team meetings. During the meetings, progress and the experiences of each member should be shared. This sharing of information can bring the team closer together and also allow the supervisor to measure progress and disseminate any changes in plans.8 As the importance of correct understanding of the translator and the foreign counterpart are during communication, the final communication of the study should be understood by the top decision-makers. When these four steps are taken while conducting a study the measure of feasibility will become more accurate. Understanding the imp...

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