ce the product under the name Puffs. Puffs, which had been successfully launched in the U.S twenty years ago, not yet introduced in Canada, would still do well due to Advertising spills from the U.S. Proctor and Gambles results to the research regarding consumer perception of Royale and Facelle were not good. Even though Royale was one of the leading brands in quality it was not the preferred tissue. It was only bought when people were sick or if the product was on sale. The brand had few loyal customers who would by the product to be used around the house. Facelle was one of the strongest tissues for just being a 2ply. The only problem P&G found was that it was not as soft as they would like. They decided to change some ingredients and take away some of the strength to make the tissue softer. They felt the need to rename it after a product that had been in the United States for many years, Puffs. The Royale tissue is a good quality tissue. The only problem is getting people to buy it on a regular basis. P&G may need to rename the product into the Puffs family or find a better way of getting people to purchase the product more often. Facelle was almost a no-name brand before they named it into the Puffs family. It was a high quality tissue but just didn’t have the exposure. I think it was as smart move on P&G’s part to rename Facelle Puffs. I think that is what they may need to do for the Royale product if they can’t get more consumers to buy the product on a regular basis. ...
