Business Plan: Johnson & Stepps Consulting Executive Summary Johnson & Stepps Consulting will be formed as a consulting company specializing in the marketing of high technology products in international markets. The mission at Johnson & Stepps Consulting will be to offer high-tech manufacturers a reliable, high quality alternative to in-house resources for business development, market development, and channel development on an international scale. A true alternative to in house resources offers a very high level of practical experience; know how, contacts, and confidentiality. Clients must know that working with Johnson & Stepps Consulting is a more professional, less risky way to develop new areas even than working completely in house with their own people. Johnson & Stepps Consulting must also be able to maintain financial balance, charging a high value for its services, and delivering an even higher value to its clients. Our initial focus will be development in the European and Latin American markets, or for European clients in the United States market. The keys for our success will be:•Excellence in fulfilling the promise completely confidential, reliable, trustworthy expertise and information. •Developing visibility to generate new business leads. •Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer consulting, project consulting, market research, and market research published reports. The total projected start up expenses (including legal costs, logo design, stationery and related expenses) come to $73,000. Start up assets required include $3,000 in short term assets (office furniture, etc.) and $1,000,000 in initial cash to handle the first few months of consulting operations as sales and accounts receivable play through the cash flow. II. Company History: Johnson & Stepps consulting is a new company providing high-level expertise in international hig...
