Internet has provided marketers with new, exciting and challenging advertising prospects. There will undoubtedly be many lessons to be learned in the near-future concerning the intricacies and quirks of advertising on the Internet.Works CitedStyen, C., Introducing Interactive Marketing. Marketing Mix. Volume 14, Issue 7 , July 1997Rath, B., Marketing on the Web: Net Return. Marketing Mix. Volume 14, Issue 3, April 1997...
