Isle of Capri in Helena and was amazed at how similar the two casinos are. The only differences were the size of the buildings, which made the floor plans a little different, and the buffet tables. The buffet at Helena was almost entirely made up of seafood. Even the gift shop was made up of standard Isle of Capri merchandise. Both casinos were very customer oriented. They seem to be an example of the purest form of a service. The staff was friendly at both casinos, and seemed to be very customer oriented. The main goal of a casino seems to be the obtaining customer loyalty. There are so many casinos, that customers have to choose from, that they must all work very hard to keep the loyalty of every customer that walks through their doors. ...
