se established Kao Corporation in June 1887 in Tokyo. Back then, Kao Corporation was only a soap making company. Today Kao Corporation has become a multinational company with operations all over the globe. It succeeded in establishing itself as a leading manufacturer of daily use household products. In Malaysia, Kao Corporation Japan chose joint ventures in order to gain entry into the local market. Kao (Malaysia) Sdn. Bhd. was formed on 20th March 1973 as a private limited company. The partners consist of Kao Japan, Boustead holding and Felda. Both Kao Japan and Boustead holds 45% of the total shares each, while Felda holds 10% of the remaining shares. The capital structure is as follows: - TOTAL (RM) ORDINARY PREFERENCE OTHERS ALLOWED 25000000 Total Shares 25000000 0 0 Divided into 25000000 0 0 Nominal Amount per Share 100 0 0 (in cents) ISSUED 16000000 Cash 16000000 0 0 Others 0 0 0 The share holding is as follows: - SHAREHOLDER'S DETAILS COMPANY NAME TOTAL SHARE FELDA TRADING SDN. BHD. 1600000 BOUSTEAD HOLDINGS BHD 7200000 KAO CORPORATION 7200000 Kao Corporation’s mission is to ensure the complete satisfaction and the improvement of the daily lives of its customers. Developing products of high value and quality for its customers does this. Kao Corporation strives to win the confidence and trust of its customers in the core fields of cleanliness, beauty and health. Due to the fact that Kao products are sold internationally, it has to ensure that its quality is maintained all around the globe. As such Kao Corporation objectives is to ensure that Kao products is of equivalent quality as Kao products in all parts of the world. This is important in order to maintain Kao product image and reputation internationally. Through this standardisation of quality, Kao is able to instil reliability in its customer’s mind. While Kao Corporation aims to obtain profitable growth, it never neglects its responsibility to the society and env...
