el”. A person can’t smell the smell of a music room filled with smoke, a person can’t taste the drink made from a bar or see a band up close and personal at arms length. Not only is The Knitting Factory on-line but they also have clubs in New York, Los Angeles and Berlin. By being able to go to one of these clubs one can experience the ambience of a Jazz Place. Chapter Two (pg. 73-74)What international strategies have Michael and his company used so far to “go global”? How would you suggest he build on his success to date abroad?Beginning in the 1990’s, Michael and his company started a 24 city European Tour with the Knitting Factory bands. In addition, the company opened an office in Holland. Plans are in the making to open Knitting Factory clubs around the world with the first in London. The Knitting Factory has also hooked up with MCI in order to initialize global Internet music broadcasting while Michael’s company has formed an alliance with Sony Music for further expansion. To build on his success, Michael Dorf, may consider franchising The Knitting Factory around the world. In this way, Michael may help the cash flow of his Company while maintaining control over the newly opened clubs around the world. For tours, he may also consider increasing sponsors and perhaps hiring an individual whose only occupation is for obtaining financial aid in their expansion endeavors.Briefly explain how the economic, sociocultural, and technological components of the international environment have affected KnitMedia to date.Technologically, Michael’s company has joined forces with MCI for global Internet music broadcasting. KnitMedia is also technologically influenced in the sense that Michael is always electronically in more than one place at a time while he is also interested in building a club network to keep tabs on everything occurring in Knitting Factories around the world.Economically, Knit...
