mers by profiling mainly attitudes. It sorts respondents into an eight part typology, taking into account “personal orientations” such as income, education, product awareness and self-confidence. In the VALS typology Actualizers have the most resources and Strugglers have the least, the behavior of Fulfillers and Believers is primarily controlled by beliefs and principles, while Achievers and Strivers are driven by status, the last two segments Experiencers and Makers are action oriented. Here is a VALS2 survey that was posted on a website on the Internet, so that respondents can answer and submit the survey instantaneously:Have you taken this survey before? Yes No 1. I am often interested in theories. Mostly disagree somewhat disagree somewhat agree Mostly agree 2. I like outrageous people and things. Mostly disagree somewhat disagree somewhat agree Mostly agree 3. I like a lot of variety in my life. Mostly disagree somewhat disagree somewhat agree Mostly agree 4. I love to make things I can use everyday. Mostly disagree somewhat disagree somewhat agree Mostly agree 5. I follow the latest trends and fashions. Mostly disagree somewhat disagree somewhat agree Mostly agree 6. Just as the Bible says, the world literally was created in six days. Mostly disagree somewhat disagree Somewhat agree Mostly agree 7. I like being in charge of a group. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 8. I like to learn about art, culture, and history. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 9. I often crave excitement. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 10. I am really interested only in a few things. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 11. I would rather make something than buy it. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 12. I dress more fashionably than most people. Mostly disagree S...
