earn about things even if they may never be of any use to me. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 30. I like to make things with my hands. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 31. I am always looking for a thrill. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 32. I like doing things that are new and different. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 33. I like to look through hardware or automotive stores. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 34. I would like to understand more about how the universe works. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 35. I like my life to be pretty much the same from week to week. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 36. Sex: Male Female 37. Age: 18-24 25-29 30-34 35-44 45-54 55-64 65 or over 38. What is the highest level of formal education you have completed? Grade 8 or less Grades 9-11 High School 1-3 years of college College (4 years) Attended or completed graduate school 39. What was your total household income before taxes for the past calendar year (January through December)? (Please include income from all sources, including salaries, pensions, interest, dividends, bonuses, capital gains, profits, other.) less than $10,000 $10,000 - $14,999 $15,000 - $19,999 $20,000 - $24,999 $25,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $199,999 $200,000 or more Examples of the use of lifestyle segmentation Lifestyle segmentation can be used by marketers and advertisers in many different ways, the main methods of use of psycho graphic research I have already mentioned, and they are to define the target market, to create a new view of the market, to position the product, to better communicate product attributes, to develop overall strategy, and to bett...
