Administrative Decision Making Headquarters:Three Limited Parkway Internet Address:www.limited.com Wexner, Chairman and Chief Executive OfficerKenneth B. Gilman, Vice Chairman and Chief Administrative OfficerV. Ann Hailey, Executive Vice President and Chief Financial OfficerArnold F. Kanarick, Executive Vice President and Chief Human Resources OfficerTotal Number of Employees:131,000Number of Locations:over 5,600 in Domestic U.S.S.I.C. Number:5621Current Stock Price:$47.50HistoryThe Limited, Inc. was founded by Leslie H. Wexner on August 10, 1963, beginning with one store located in Columbus, Ohio. During its first year in operation, this store achieved sales of $157,000. His strategy was to provide a "limited" assortment of quality, fashionable sportswear at medium prices. The "limited" concept worked well and by the late 1970s, Wexner began a twofold strategy of market development and product development. New stores were opened and acquired an appeal to women of different ages, sizes, and budget limits.The Limited, Inc. is comprised of a unique family of brands. Since the grand opening in 1963, the Company has grown to over 5,633 stores and 13 retail businesses. Businesses that fall under the umbrella of The Limited, Inc. are: Express, Lerner New York, Lane Bryant, Henri Bendel, Structure, Limited Too, and Galyan's Trading Company. The Limited, Inc. also owns 83% of Intimate Brands, Inc., IBI, which consists of Bath & Body Works, and Victoria's Secret.Instead of offering a wide-variety of types of clothing, the stores offer a limited assortment in large quantities and a variety of colors. The company emphasizes rapid turnover of inventory so only the newest fashion is in the stores at all times. As of 1997, the Limited, Inc. is a $9.2 billion specialty retailer selling women's, men's, and children's apparel; lingerie; personal care products, and sporting goods through its 5,633 stores and a catalogue. The past few years hav...
