stores by year-end 1997. The company says Galyan's is "the coolest destination in retailing for sports enthusiasts and 'wannabes' of all ages." A new distribution center for Galyan's opened in 1997.Intimate Brands:Victoria's Secret: stores, bath and fragrancesVictoria's Secret Stores are the most dominant, intimate apparel stores in the world, presently selling more lingerie than industry competitors Vanity Fair and Maidenform. The stores were redecorated in the early 1990s in a "Victorian Parlor" style. Victoria's Secret bath and fragrance products are an increasingly important portion of store sales. The division's newest product is hosiery. There were 789 Victoria's Secret stores in the U.S. as of year-end 1997.Victoria's Secret Catalogue:Since its purchase by The Limited, Inc. in 1982, the catalogue has steadily increased its operations. Now Victoria's Secret Catalogue is the dominant catalogue for lingerie in the world. The Limited, Inc. spent $10.7 million in 1994 to purchase a telemarketing center in Ohio on Victoria's Secret catalogue operations expansion. The division has three successful specialty catalogues: Swim, Country, and City. A new catalogue introduced in 1996 was "Christmas Dreams and Fantasies." In 1996, the division established a calling center in Japan. This allowed a market for mail order sales.Bath and Body Works: In response to demand by consumers for natural personal-care products, The Limited opened six B&B Works stores in 1990. These stores have a natural market atmosphere and sell a variety of personal care products. There were 921 B&B Woks stores as of year-end 1997.Support Businesses:Mast Industries:Mast Industries, Inc. is one of the world's leading international contract manufacturers, importers and distributors of apparel for men, women and children. Product lines range from sportswear and ready-to-wear to lingerie. Mast delivers over 100 million garments a year to The Limited, Inc. r...
