ted, Inc.'s full duty to provide a service to surrounding communities from every division of the company. The Limited, Inc. excepts responsibility for employees. We offer programs to better deal with lifes problems, geared towards creating friendlier work environments. We want to try to get a better handle on advertising from a promotional point of view. This will allow us to establish specific areas for each brand to compete. At the Limited, Inc. we take an already strong brand franchise and extend it in fresh new ways. We also formalize processes and take that expertise into other areas of the company. It is the goal for Limited, Inc. to give their customers what they want, when they want it.ANALYSIS OF INTERNAL DOMAINSFinancial Position / CapacityThe Limited, Inc. continues to provide evidence of financial strength and flexibility. This company continues to be successful year to year. New sales for the '98' year were $9.347 billion as compared to $9.188 billion in '97' and net income rose to $2.053 in '98'. Net income declined 49.9% to $219 million. All of these sales come from the 26.316 billion square feet of selling space that The Limited, Inc. owns throughout all of its 5,382 stores. The company's long term debt-to-equity ratio declined to 25% at the end of 1998 from 32% in 1997, and working capital increased 14% over 1997 to $1.1 billion. This shows that The Limited, Inc. long-term debt is decreasing. The Limited, Inc. has total assets of over $415 billion. As a whole it is obvious to see that The Limited, Inc. is in strong financial position with the opportunity to take advantage of more costly strategies. Organization StructureEXECUTIVE OFFICERSLeslie H. WexnerChairman and CEOKenneth B. GilmanVice Chairman and CAOV. Ann HailyExecutive Vice Pres. and CFOArnold F. KannarickExecutive Vice Pres. and Chief Human Resources OfficerBUSINESS UNIT LEADERSThe Limited:Robert BernardIntimate Beauty Corp.:Robin BurnsHenri Bend...
