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MANAGING the FUTUREDARDEN RESTAURANTS INC

l be exciting to watch as higher average checks could equal a sharp rise in profits.While Dardens last quarter showed record returns, the financial solidity shows a company that is growing as quickly as possible. This certainly could be seen as a weakness. Determining how much debt a company can assume and still stay profitable is often a topic of debate. Our research has shown that Darden should keep on its path of rapid development as they are responding to a market need for family restaurants and at the same time expanding operations to target a market of higher wage earners. There is certainly a global opportunity for Darden to continue to build its presence in Canada. Cited research has shown that Canadas demand for restaurants and its socio-cultural swing to dining out more often point to certain success. As far as technological advances we would position Darden as an industry leader. Hotels such as Marriott International, and fast food chains such as Pizza Hut, KFC, and Taco Bell are trying to simplify their operational demands by strategically placing different venues in close proximity. As of yet, no restaurant chain has been able to accomplish this. Since Darden offers such a wide spectrum of food choices, it could concentrate several of its restaurants in the same area. This would lead to better operations, a powerful human resource pool, and greater bargaining power with vendors, allowing them to achieve a competitive advantage. BIBLIOGRAPHYBorrud, Lori G. Speech titled, Eating Out in America: Impact on Food Choices and Nutrient Profiles. Food Surveys Research Group, Beltsville Human Nutrition Research Center, Agricultural Research Center, U.S. Department of Agriculture at the 124th Annual Meeting of the American Public Health Association, November 20, 1996 (Co-authors: Sharon J. Mickle, Alvin B. Nowverl, and Katherine S. Tippett).Ebbin, Robert; Flora, Dan; Grindy, Bruce; Mills, Susan; Obenauer, Irina, & Riehle, ...

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