th Mountain is the absence of a marketing executive/manager. Potential Solution(s): If Faith Mountain wishes to expand Cheri Woodard may have to relinquish some of her hiring responsibilities to the specific departments. Also, to account for an increase in projected sales, more customer service/sales associates will have to be hired for both the retail and mail order business units. And maybe the most important personnel addition needs to come in the form of a marketing manager. 3. Problem: Product Selection. The company has not utilized potential research tools such as surveys to determine which products their customers want or why customers value those products. The company doesn’t include the customers in the selection of new products, and it doesn’t evaluate what needs or wants are satisfied by the products that are currently being sold. The current method of product selection involves the merchandising manager going to trade shows with Martin Woodard and selecting potential products. Five people in the company would then comprise a panel to argue for or against the product, which would determine whether or not the product would make it into the catalog.Potential Solution(s): Research must be conducted to determine if the current product selection is the most beneficial for the company. Both potential customers and current customers should be targeted in this research. Surveys could be used to determine the types of products that customers are most interested in. Also, it may be useful to use focus groups here to determine which products will be offered, because the current system doesn’t take into account the input of the consumer, instead using the opinion of company employees and executives.4. Problem: Financial Constraints. If Faith Mountain Company wishes to expand, they will have to look for additional financing, especially if they expect to introduce another retail store(s) and assimilate another ...
