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Marketing Principles

to be a chef would be hired on base on a number of traits, one being prior experience. A ten on the scale would be something like, “10+ years of experience in a 4 star restaurant”, while a zero would be “no experience”. The employees “worth” could be determined by a composite of all these scales.4. COBRAStands for Consolidated Omnibus Budget Reconciliation Act. This is defined as a policy established in 1985 which required continued health coverage (paid by employee) after job termination. This means that health insurers cannot discriminate base on a person’s employment status. An example would be a victim of a downsized company, forced to work for a company which does not provide health insurance, and so must continue their current plan. 5. E PStands for Effort yields performance, and is defined as: The degree of expectation that putting effort into a given task will lead to high performance. I would say, “Is it worth all the trouble?” For example, no matter how much effort I put into reading a first edition Crime and Punishment, written in Cyrillic figures, my performance in reading Russian will not improve in the least. However, if I put a good deal of effort in actually learning Russian from the beginning, taking a class or reading a how to book, there is a greater chance that my performance will increase.6. EVAStands for Economic Value Added system. It is defined as a control system that measures after-tax profits minus the cost of capital invested in tangible assets. This , according to text, is intended to capture all the things a company can do to add value from its activities. I would guess that this method roots out all unnecessary assets, as can be shown by increases and decreases in this figure. If a company is buying new real estate every year, this may lead to loss of net profits, if the real estate is purchased carefully. This fact could be discovered ...

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