consumer. This was to keep food fresher. It is a computer based production system. McDonald’s developed the software itself. The new system will also replace the “batch” method where food is often made before the consumer enters the restaurant.In 1998, McDonald’s, in order to remain strong, tested the “McDonald’s Big Xtras” or “MBX” which was a potential hit. The “MBX” was a 4.5-ounce burger launched mainly to compete with Burger King’s “Whopper”. It was also reminiscent of the1980s “McDLT”, In ’98; they also brought back the “Filet-O-Fish” which in 1996 had been replaced by “Fish Filet Deluxe”. On a promotion basis, they offered novelty sandwiches, like “Cheddar Melt” and the “McRib”.Their products are widespread although they are primarily known for their hamburger. Now they offer breakfast items, and the smaller child size “Happy Meal”. Another option is chicken “McNuggets” which have been available since 1983. Also some restaurants serve 4 sizes of drinks, including a “Super” sized drink. For St. Patrick’s Day some McDonald’s have a “Shamrock” shake which is mint flavored.In honor of Ray Kroc after his death, the corporation started the Ronald McDonald’s Children’s Charities. This has provided funds worldwide to children with their learning, growing and medical needs. From that the Ronald McDonald’s House Charities have formed. They provide shelter for the families of children being treated in hospitals nearby....
