MICHAEL EISNER – “Common Sense & Conflict” Michael Eisner is an American entertainment executive, whose leadership in the 1980s and 1990s revitalized the Walt Disney Company. Born in New York City, Eisner was educated at Denison University, where he studied literature and theater. After graduating in 1964, he worked for six weeks as a clerk at NBC and then briefly in the programming department at CBS. His career crystallized at ABC, which he joined as a programming assistant in 1966 and where he spent the next ten years, ultimately becoming senior vice president of prime-time production and development. Eisner's rise through the corporate ranks was paralleled by ABC's leap from third place to first place in the network viewing ratings. In 1976 he was named president and CEO of Paramount Pictures. During his eight-year tenure the motion-picture studio moved from last place to first place among the six major studios. In 1984 Eisner left Paramount to become chairman and chief executive of Walt Disney Productions (renamed the Walt Disney Company in 1986). Eisner admired Walt Disney and was especially interested in children's programming and family entertainment. The company's success included several feature-length animated films in the Disney tradition. Michael Eisner was an optimistic person and he was well known for being a genius in creativity. He has made Disney a company that is built on a strong combination of institutionalized creativeness that constantly produces potent ideas, and also having common sense. One question that we must ask ourselves is how does Michael Eisner have such good leadership. Well as he describes in his interview, he says that being a leader requires 4 main parts: being an example, being there, being a nudge and finally being an idea generator. There are many things that I agree upon in Michael Eisner’s way of having leadership in a company. One thing that I strongly agree on...
