or working with a reporter to get a story written about your business. Advertising can get quite expensive. Newspaper are often quite useful in giving advice about what and how to advertise. Know when to advertise- this depends on the buying habits of your customers. Newspapers (neighborhood)- ironically, these are often forgotten of major newspapers, yet the neighborhood newspapers are often closest to the interests of the organization's stakeholders. On-line discussion groups and chat groups- as with e-mail, you can gain frequent exposure to yourself and your business by participating in on-line discussion groups and chat groups. Note, however, that many groups have strong ground rules against obvious advertising. When you join a group, always check with the moderator to understand what is appropriate. Posters and bulletin boards- posters can be very powerful when placed where your customers will actually notice them. But think of how often you've actually noticed posters and bulletin boards yourself. Your best bet is to place the posters on bulletin boards and other places which your customers frequent, and always refresh your posters with new and colorful posters that will appear new to passers by. Note that some businesses and municipalities have regulations about the number of size of posters that can be placed in their areas. Radio announcements- a major advantage of radio ads is they are usually cheaper than television ads, and many people still listen to the radio, for example, when in their cars. Ads are usually sold on a package basis that considers the number of ads, the length of ads and when they are put on the air. A major consideration with radio ads is to get them announced at the times that your potential customers are listening to the radio. Telemarketing- the use of telemarketing is on the rise. Television ads- many people don't even consider television ads because of the impression that the ads are very expen...
