iling These brochures will be mailed out through the US postal system throughout the Southeast region with emphasis on the retirement communities, civic groups, senior citizens organizations and communities that cater to the age groups in our demographics. These brochures will serve to make initial contact, educate the consumer and entice the consumer to find out more information. The other purpose is to act as support media to the print media, television and Internet for those already seen our other various advertisements. Magazine We feel that this media will offer us the highest success rate due to the ability to reach targeted demographics, geographic and various psychographic markets. It's for this reason that this area will receive the lions share of the budget. Magazines such as Business Week Fortune, Senior Living, Modern Maturity, County senior papers and senior community's newsletters will prove to be an invaluable tool for our campaign. All these print media will also have reader response cards of freestanding inserts to receive additional information. Television Through this venue we will be focusing on both broadcast and cable network shows that cater to a generally older audience and news talk shows with mainly morning broadcast. E.g. Regis and Kathy Lee, Golden Girls, Alice. Internet This will serve as a place to receive additional information or t request information mailed to their household. We view this as an area to contact future customers. We are going to consider this as support media and not rely on this venue for revenues. Radio With this media we will center our attention to the AM talk radio stations and give the most attention to the time periods of 5:00am to 11:00am. IX-Sales Promotion While we don't plan to offer large discounts or rebate programs we will offer a standard discount of $500 dollars if people purchase or enter into contact for 2 or more units. X-Conclusion We are confident that by following ou...
