ding to the article. The U.S. Department of Education projects that by the year 2006, there will be approximately 54.3 million students in the United States. This would impact the amount of increased sales significantly in the coming years. Enrollments for college and high school students are growing the most quickly. This area has particular sales potential as more money is generally spent on the purchase of products for college and high school students than lower grade levels. Office supplies superstores such as Office Max and Staples are providing competition for Office Depot in this area. Office Max, Staples and Office Depot all attract alot of back to school shoppers because of their low price guarantees and a greater selection of products than at discount stores such as Walmart and Target. We found that all of the information contained in this article was presented in a very factual and equally representative manner. The author was unbiased in his writing as he gave several facts and statistics. The author gave information regarding the behaviors of the consumers and the market as a whole, not just one store chain in particular. Discount stores as well as dollar stores and office superstores were mentioned in the article. The article did not promote Office Depot over any other store. For these reasons, the article seemed most unbiased.On the contrary, the most biased article we found was entitled, "Web Presence Key Strategy for Office Depot", from Discount Store News, October 26, 1998. This article discussed how the office superstore started selling products over the Internet in January 1998. This was beneficial to both its small and large business clients. Office Depot's larger business customers can access a private website where they can gain access to 10,000 products. This website saves time for the consumer as it eliminates having to drive to the store and purchase from the location. Because the site is open...
