stations. They gained market share in the service of people who didn’t like to pump their own gas. This marketing strategy helped them pull in more women then the other companies. The threat of substitution helped all the companies in bringing their product to their consumers.VIIPresent AnalysisService StationIn the early stages of the breakup of the oil industry the car industry was just getting started so the oil companies had time to build up. They needed to become a stronger company if they where going to succeed. Chevron knew its customers wanted speed and quality. So they added service stations. They became the first to give their customers what they really wanted. That was a quick way to fill their car and continue on in their travels. Later Exxon and Mobil would expand on Chevron’s ideas and add the quick easy paying system of the card swipe.Today when you go to the service station you can get your windows washed, pick up a drink or snack, or play the lottery. They have made it a one-stop shop. Exxon has expanded its TigerMarkets worldwide. They offer services no other company does. They have also marketed their stations at a better pace then their competitors. One other plus that Exxon has had in the past few years is negotiate with the Walt Disney Company to be the one and only gas station on Disney property. With the amount of people and cars that Disney parks see it is know wonder ExxonMobil has become the number one service station in the world. TechnologyTechnology has been the competitive advantage for ExxonMobil. They have come up with more technologies then any of their competitors. They offered their customers more choices at a regular basis then Chevron or BP. Exxon was the first into lubricants, and to test higher octane fuels. They also were the first to enter the market in petrochemicals. They have beaten their competitors at every turn. The reason that ExxonMobil is number one is because they never st...
