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The management strategies cover all of the segments of the company. PepsiCo Inc.’s mission statement is as follows: “PepsiCo's overall mission is to increase the value of our shareholder's investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity.” I think that this mission statement is good because it focuses not only the success of the product, but also the success of the companies investors (including shareholders, which shows the company wishes success for it’s consumers as well). It also clearly states how the company believes it can achieve its mission, through sales growth, cost controls, and wise investment. These are the three main jobs of the management to maintain PepsiCo’s success. I don’t think that anything about their mission statement needs to be changed. I think everything is very clearly stated and it is persuasive in the sense that by reading it, a person can feel like the company knows what is best for them and it’s consumers at the same time. PepsiCo has many different ethics management policies. The two main ethics the company focuses on are the environmental commitment, and the minority/women business enterprises. Because the company produces food and beverages, PepsiCo does not have major environmental problems like a heavy industry does. The companies largest challenge when it comes to the environment is packaging for the products. The company recycle, reuses and reduces packaging whenever possible. Each individual business within the company is responsible for resources required in manufacturing to reduce waste as much as possible. PepsiCo has a “Environmental Commitment” which covers the companies policies on: creating a safe and healthy workplace, complying with all applicable laws, and the companies commitment to minimize the impact PepsiCo has on the environment. PepsiCo also has a “Minority and Women Business Enterprises (M/WBEs)” program . This program encourage women and minority owned companies to serve as vendors for PepsiCo’s products. The company promotes the utilization of all eligible enterprises owned by women and minorities and they seek out qualified M/WBEs for all of the company requirements. PepsiCo, to respect majority owned businesses, also encourages suppliers to use minority and women vendors, distributors and qualified subcontractors. I think PepsiCo deals well with two of societies biggest problems right now. The environment is quickly being destroyed by many corporations daily and the company states in many ways how they go about trying to protect the environment and not waste precious resources. I also think it is good that the company states in its environmental commitment its responsibility to providing a safe and healthy workplace for its employees. The more the company shows it appreciates its employees, the better their employees will work for them. As for the M/WBEs, I think it is a really good way of making sure their is diversity within the company. It shows the company is interested in who is selling their products and not just that they are making money off of them. The only thing that concerned me with this though, is that it states nothing about diversity within the workplace. The M/WBEs focus only on vendors and people working for vendors. I think the company should make a point to communicate it’s beliefs of women and minority workers within the entire business, including upper positions in the corporation. While looking at the companies list of officers within the corporation, I found only about four or five women to about thirty men. And only about three of the names looked like they may be the names of minorities (for example, d'Amore and Nooyi). I think the company should focus on getting qualified women and minorities into the head management positions. With a more diverse management, the company would be able to get a feel for what all people, no matter what gender or race, want and there for come out with new products. As for Internet strategies, PepsiCo has a website set up with all information about the company possible for the public to view. The website is easy to use and can answer any possible question you could have about the company. There is even a section to request information if you can’t find what you are looking for in the site. Beyond their website, PepsiCo also made an alliance with Yahoo!, “PepsiStuff.com”. This website allowed consumers to get free products ranging from discounts to merchandise by getting points from drinking Pepsi and Mountain Dew. This alliance was one of the largest online-off-line promotions ever. I think that PepsiCo has the internet covered fairly well. It is very easy for consumers to find their sites and PepsiStuff.com was an extra bonus for the consumers to get something back from the company. I also think that with the promotions that Pepsi has incorporate their website well. The latest contests with sodas have mostly all required the consumer to go online to see if they won or to look for contest details. I don’t think that it would be necessary for PepsiCo to add much to their internet strategy because they aren’t known as an internet company. They are all over television, radio and magazines, and I don’t really feel that internet marketing would add much to the already nationally known company. I think, from what I learned of PepsiCo, that they have good management techniques that don’t need much revision. It’s fairly obvious by just looking at the company that they have succeed with things the way they have been all along. PepsiCo is a strong company who I believe will be a success for a long time to come. Bibliography: Bibliography PepsiCo Inc. 2001 Minority/Women Business Development Frito-Lay 2001 Word Count: 1026
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