the United States. They operate through a worldwide network of over 6,219 franchise and corporate owned stores. Approximately 90% of the stores are franchises.Amid all the changes, Domino's Pizza reported double-digit increases in earnings for 1998. The company says same-store sales growth was driven last year by the success of the "heat wave" marketing campaign, which touted Domino's new delivery bag technology aimed at keeping pizza hotter.Over the thirty-eight (38) years since their founding, they have developed a simple, cost-efficient model. Domino's reputation was built on speedy delivery of pizza, but is now emphasizing a focused menu of high quality and value-priced pizza with three types of crust. In late 1998, Domino's Pizza initiated a cost-reduction program to improve corporate profitability. The effort, which was completed by year-end, resulted in the sale or closure of 142 company stores and the elimination of certain regional offices. Domino's business strategy has been to grow revenues and profitability by focusing on prompt delivery of high quality product, operational excellence and brand recognition through strong promotional advertising. Their strategy has resulted in a leading market position and a track record of profitable growth. They intend to achieve further growth and strengthen their competitive position through their continued implementation of their strategy and focused initiatives. As for the future of Domino's, the newly appointed Chairman, President and CEO, David Brandon says one of his priorities is to propel store growth through franchising expansion.. Their strategy for further growth and, efforts to strengthen their competitive position, has resulted in revenues increasing by 21.3%, operating expenses increasing 21.1% and net income resulting in a significant increase of 290.3%. Graph 4 indicates the financial results of their business strategy for the fiscal years ending December 29 as evi...
