and the Second 100 Market Sale Shares by Segment for 1998. 1998 aggregate Restaurant Sales totalled $123.6 and $16.6 billion for a combined total of $140.2 billion. Combined Pizza sales for the 200 chains, as a percentage to aggregate sales, represent 15.96% of market share, or $22.380 billion for pizza segment sales.GRAPH 1 GRAPH 2 Table 1 on Page 4 illustrates Pizza Chains Ranked by the number of U. S. Units for fiscal years ending 1998, 1997 and 1996. The four power players, in the pizza chain industry, dominant the market with a combined percentage rate of 89.51%. Pizza Hut, with its 39.52% of total units and their #1 ranking, is definitely the leader in the number of units in the United States.Table 1PIZZA CHAINS RANKED BY NUMBER OF U. S. UNITS1997 RANKING1998RANKINGCHAINFISCALYEAREND1998*19971996% OF1998TOTAL UNITS11Pizza HutDec. 1998 8,471 8,698 8,910 39.52%22Domino's PizzaDec. 1998 4.489 4,431 4,300 20.9433Little Caesar'sDec. 1998 4,350 3,900 4,008 20.2944Papa John's Dec. 1998 1,879 1,517 1,160 8.7655Sbarro, the Italian EateryDec. 1998 806 780 732 3.7666Godfather's PizzaMay 1999 592 554 540 2.7677Round Table PizzaDec. 1998 530 540 539 2.4788Chuck E. Cheese'sDec. 1998 320 306 308 1.50TOTAL21,43720,72620,497 100.0%Source:Nation's Restaurant News Research*Actual Results, Estimates or ProjectionsTable 2PIZZA CHAINS RANKED BY SALES PER UNIT1997RANKING1998RANKINGCHAINFISCALYEAREND1998*1997199611Chuck E. Cheese'sDec. 1998$913.8$922.7$796.722Round Table PizzaDec. 1998 729.0 730.3 728.033Papa John's PizzaDec. 1998 681.0 648.3 607.644Sbarro, The Italian EateryDec. 1998 585.2 557.8 549.355Pizza HutDec. 1998 559.1 533.8 553.866Domino's PizzaDec. 1998 515.7 504.0 491.777Godfather's PizzaMay 1999 488.7 495.1 498.688Little Caesar's PizzaDec. 1998 303.0 347.7 341.7AVERAGE$596.9$592.5$570.9*Estimated Average based on mathematical equation of an...
