information from our personal computers every time we visit their site? Until laws such as this bill are in place, preventing web sites from using electronic tags or any other form of consumer information gathering, companies like Amazon.com will continue to try unethical marketing schemes that take advantage of consumers. Although Amazon.com halted this price testing as soon as it was exposed, they may still learn a valuable lesson. I am sure there are many Amazonians that no longer feel they are getting the best deal. Footnotes1. USACM, S.2448.txt [book on-line] (Washington, DC: ACM U.S. Public Policy Office, 1995, accessed 03 October, 2000); available from http://www.acm.org/usacm/S.2448_text.htm; Internet. ...