extend on campus visits across the country to include Big 12 and Pac 10 schools. These schools are untapped resources for prospective employees. To promote this expansion without dramatically increasing costs, I recommend that Dell cut the number of on campus visits of selected schools from three to two. I feel that this provides adequate exposure to these markets while allowing staff to visit more schools. In addition to expanding on campus recruiting in the United States, I feel that Dell should expand its recruiting efforts to major universities abroad. Dell feels that diversity is a major competitive advantage that fosters new ideas. I feel that this diversity can be vastly improved by overseas recruiting. I recommend that Dell expand its recruiting efforts to areas such as Europe, India and South East Asia.In addition to gaining exposure through broadening on campus visits, I recommend that Dell launch an on campus advertising program promoting recruitment through the company website. Simple advertising techniques to increase knowledge of the web presence could include: Contacting on campus job placement offices and providing them with company information and web instructions, on campus distribution of flyers and posters to be places on or around commonly read bulletin boards or boards with job information. Some advertising could be done in school newspapers and magazines as well. I feel that increasing web-recruitment awareness is the most important aspect of my plan to increase correspondence with eligible applicants. To attract and retain eligible applicants, Dell should broaden it use of a rotational recruiting staff. A rotational recruiting staff places individuals in industry fields in the recruiting market. This provides prospective applicants with insight on the actual requirements and demands of the job, reducing turnover and increasing job fit. For Dell to continue as a leader in the rapidly expanding ...
