l continue to grow.5.)Howard Schultz should continue to expand the Starbucks brand internationally, focusing on the Asia Pacific region. There he has the greatest potential in being successful. As far as expanding into Europe, he should take his time developing a solid plan before trying to compete with local coffee bars. Starbucks will probably receive the most resistance here. Schultz may have gone to far by trying to create a lifestyle easily purchased off the Internet, and should focus on selling coffee related products. Part of the drop in stock price in July was due to the Internet business as investors felt it would not be successful. Schultz should use the Starbucks brand to sell coffee, not home furnishings....
