arket test of the cup it has stopped trying to produce such a cup. The results of the test have not been disclosed. LiteracyStarbucks is very active in the endeavor of literacy. Promoting literacy has been one of its main objectives. Starbucks has partnered with a number of celebrities to promote literacy. During the 1999 baseball season the “Read. Dream. Grow. Out of the Park – Into the Books” program partnered Starbucks with Mark McGwire. For each home run that McGwire hit Starbucks donated $5000.00 to support children’s charities in the community where the game was played. Starbucks guaranteed a minimum of $250,000 for the season. Starbucks has also partnered with Doonsebury cartoonist, Gary Trudeau by selling Doonesbury products at its coffee shops. All proceeds go to local literacy programs. The first year of this partnership raised over $300,000. In addition to these more glamorous endeavors, Starbucks has also collected books, donated by its customers, for the All Books for Children book drive. The books will be distributed to local organization across America.Human RightsStarbucks has partnered with CARE, an international relief organization, to promote human rights. In addition to operating coffee shops around the world Starbucks suppliers are located in Latin America, Africa, and Southeast Asia. Some initiatives that it is involved in are education and literacy programs, rural community development and preservation of national parklands. Starbucks is the first US agricultural commodity company to adopt a corporate statement regarding human rights. The statement is called Starbucks Coffee Company’s Framework for a Code of Conduct.AIDS DonationsStarbucks was awarded the National Leadership Award by AIDS Action. AIDS Action is the national voice on AIDS, representing Americans affected with HIV/AIDS and 2,400 community-based organizations that serve them. Starbucks received this aw...
