ne. Starbucks selling coffee in supermarkets 1998 In 1999, Starbucks opened up its new prototype Internet cafй called Circadia, providing 18 Internet connections, laptop rentals, a computer kiosk and a 10-person conference room equipped with a large-screen computer of presentations. In 2000, Tazo tea and Hear Music ™Appendix C:Roasting Plants:By 1998, Starbucks had three roasting plants: The company's first plant was built in 1989 to supply the company's mail-order needs for the next 10 years. In 1993, a 305,000-square-foot plant was opened in Kent, Washington, output mainly catered to stores west of the Mississippi. In 1994, the company began construction of an $11 million roasting facility in York, Pennsylvania, that could be expanded to 1 million square feet to supply stores east of the Mississippi.Appendix D: Real Estate, Store Design, Store Planning, and Construction:Starting in 1991 in-house team of architects and designers were set up to create a store development process to ensure that each store would convey the right image and character, as majority of the sites were rented and differed in shape and size. Fireplaces, leather chairs, newspapers, couches, and lots of character added a cozy living room like feel to Starbucks. Each store also reflected the personality of the community and the neighborhood. As majority of sites were positioned in busy down town locations, Starbucks emphasized atmosphere of ambience that offered customers an escape from their busy lives into a peaceful place to relax, chat, meet friends or read a news paper. In 1995 Starbucks decided to reduce average store-opening costs by centralizing the buying process, developing standard, often fixed contracts with suppliers, favoring contractors with good cost-control practices.Standard minimum amount of equipment needed by each store was outlined by operations, orders were placed in volumes accordingly at 20-30% dis...
