enty-first century. He states, "One of the things that you can't measure on a balance sheet or on a financial statement is the soul of Starbucks." The Company holds approximately 39 federal trademark registrations in the United States. They have approximately 44 additional applications pending in the U.S. The Company currently owns one patent in the U.S. for its coffee on tap system and has several patent applications pending. Starbucks prides itself on being a "good citizen" locally and in the various coffee producing countries. They make significant contributions to local charities that focus on children, the environment, the homeless, and AIDS research/support. Operations structure:The Company is organized into a number of business units. The Company ’s North American retail business sells coffee beverages, whole bean coffees and related hardware and equipment through Company-operated retail stores in the United States and Canada. The Company ’s international retail business consists of entities that own and operate retail stores abroad. These two retail segments are managed by different presidents within the Company and are measured and evaluated separately by senior management. The Company operates through several other business units, each of which is managed and evaluatedindependently. These other business units are organized around the strategic relationships that govern thedistribution of products to the customer. These relationships include retail store licensing agreements,grocery channel licensing agreements, wholesale accounts, joint ventures and direct-to-consumemarketing channels. Revenues from these segments include both sales to unaffiliated customers andinter-segment sales, which due to annual report are accounted for on a basis consistent with sales to unaffiliated customers.Starbucks and its subsidiaries ("Starbucks" or the "Company") include Starbucks Corporation and its wholly ...
