feature and characteristic of stereotyping is the exaggeration of the difference between ones own group (the in-group) and the 'other' group (the out-group). This can be traced back to the work of Tajfel during the 1950's - 'the accentuation principle' (Tajfel, 1981). Tajfel's work was specifically on physical stimuli, and concluded that judgements on such stimuli are not made in isolation, but in the context of other factors. Applied socially - a judgement about an out-group relies upon other factors surrounding the judgement in question, as well as making a statement about the in-group and the relationship between the two groups. Through stereotyping and categorisation we exaggerate the differences between the groups. From this comes the effect that in believing an out-group is homogenous, through exaggerated differences, their in-group is not - with very much less over-generalisation taking place (Linville, et al., 1986).The third characteristic of stereotyping is that of the expression of values. Most stereotypical judgements of group characteristics are in fact moral evaluations (Howitt, et al., 1989). For example, Katz and Braly (1933) studied a group of students' attitudes to towards minority groups. They found that Jews were attributed to being 'mean' (in terms of money), rather than they themselves being 'spendthrifts'. Also, they found that there was a strong view that French people were 'excitable'. This actually implies that they are over-excitable - above the norm, as everybody is excitable, per se, and thus there would be no necessity to mention it. Concluding from this, it is valid to say that a value has been put on a characteristic - in this case, a stereotypical one.A criticism with much of this research is that participants are asked to make judgements out of social context - in abstract situations. Howitt, et al. (1989) say that this leads to a derogatory implication: that attributing a group with a characteristic is...
