are. Moreover, P & G identify their core values such as "leadership, ownership, integrity, passion for winning and trust" as priorities (P&G Goals 2). By implementing a plan based on these core values, they will be able to achieve their aim. They believe that building their organization from within, by promoting and rewarding P&G's people, whom they value and consider them as their most important asset because of their faithful work and excellent performance, is the best way to succeed. Procter and Gamble then respect all individuals; consumers and their human resources, and offer them their trust, on condition that they treat them similarly. Furthermore, P & G's main target is to focus on work in order to be the best seller in this global market. Leadership, which is applied in the areas of responsibility and commitment, is a factor that enables Procter and Gamble to accomplish their target. In case of ownership, they let the employees behave "as the owners" of the company, because such policy allows everyone to be contribute more to the success of the firm as if it's his own business. Another core value that we put to use is integrity. Procter and Gamble follow their code of ethics by always trying to do the right thing, abiding the law, being honest and devoted to work, to each other and to the well being of the organization as well. Their strategically plans have proved to be working efficiently because they are professionally recognized by the whole world. Many institutions and magazines awarded P & G. Examples of awards are "The World Most Admired Company" which was sponsored by the Fortune Magazine in 1998 (P&G Awards 1). As to the Environmental Awards, their awards are "Sustained Leadership in Waste Protection" given by U.S. Environmental Protection Agency, as well as, the Thomas Addison Award for the "Global Leadership in Environmental Quality Management" (P&G Awards 2). Procter and gamble company is a compl...
