ed with the limited quantities it was planned for. Besides that, the third step is to have more capital investments to enlarge the company in the future. This step would not be accomplished perfectly, if the company did not depend on making useful research, as well as, the laboratory testing, which consequently leads to beneficial results. Actually, these three strategies enabled our organization to be outstanding in the global market and to preserve its success. Procter and Gamble is a multinational corporation with 156 branches distributed in more than 70 countries. Osama Abdel Rahman, sales manager of Procter and Gamble in Egypt believes that it should be called a "location" instead of a branch. This 'location' in Egypt gets technical and managerial assistance from the Mother Company. As for the assistance that Procter and Gamble in Egypt gets from the Mother Company, Mr. Abdel Rahman says that "we get support regarding product development and market research from the head quarters in the U.S and Europe. Very little research and development is done here, in Egypt, because it needs high investments and manpower"(Personal Interview). There are three main development centers for Procter and Gamble. The first center is in Germany and it is responsible for developing paper products like 'Always' and 'Pampers'. The second development center, which is in Brussels, is responsible for detergents. The last center is located in the United Kingdom and it is responsible for soap and shampoo. Those three centers do all the market research for international companies, like the one in Egypt. They study the needs of the market and make the formulas for the products. Then the formulas are sent to Egypt where the products are produced. Another form of assistance, that the location in Egypt gets from the mother company, is that some of the staff members who work at the location in Egypt, travel to the U.K to get training in order to im...
