______________________________________________________________________ 1.TapNet Executive Summary4 1.3The Need for Additional Capital5 2.The Industry and TapNet’s Product(s) or Service(s)5 2.1The Trade Association Industry5 2.2TapNet Company and the Concept7 2.2.2News & Information8 2.3TapNet Product(s) or Service(s)9 2.3.1.1Serving the customer10 2.3.1.2Valuable Capabilities11 2.3.1.3Management tools13 2.3.1.5eManufacturing Summary15 2.3.2.1Evolution of CRM17 2.3.2.2Target Marketing18 2.3.3Customer Relationship Management19 2.3.3.1The Customer Relationship Management Cycle20 2.3.3.3Customer Relationship Management Summary21 2.3.3.4Business Drivers22 2.3.4Distance Education22 2.3.4.1What is the Process?23 2.3.4.2What do the Associations need to do?24 2.3.4.3What needs to be put in place?24 2.3.4.4Distance Education Summary26 3.Market Research and Analysis26 3.1.1Computers & Internet (35)27 3.1.3Health & Medical Sciences (9)27 3.1.4Law, Government & Political Science (10)28 3.1.5Science & Technology (41)28 3.2Market Size and Trends28 3.2.1Increase Revenues29 3.2.2Be your industry's portal29 3.2.3Provide e-commerce sites29 3.2.4Create an Internet Community30 4.1Overall Marketing Strategy30 4.3Sales Tactics and Promotion31 5.Design and Development Plans32 5.1Development Status and Tasks32 5.2Difficulties and Risks33 6.1Actual Income Statements and Balance Sheets34 7.Proposed Company Offering36 7.1Proposed Company Offering36 TapNet.com (Trade Association Portal) represents a tremendous opportunity for it's directors, partners and potential stockholders. The Internet and specifically business-to business applications are expanding at a tremendous rate. Many companies and associations are entering this portal area to provide valuable products services to the industry and generate economic profit at the same time. TapNet's Board of Directors saw this opportunity about year ago and has been fine tuning their concept and approach. Since ...
