ions – morphing of categories as CRM applications increasingly use Internet-based architectures. CRM and e-commerce are converging into a customer-centric solution, which allows organizations to interact with, sell to, and service customers through all channels.2.3.3.4 Business DriversThe major driver of growth in CRM is the Internet, which is enabling many new activities and business processes that were never before possible. For example: 1:1 marketing and “Mass-customization” of marketing programs, Web store-fronts with online purchase capabilities, and Web self-service for customers.2.3.4 Distance EducationThe Association Web Site will feature, as one of its most important sections, an online education area. In this part of the site Association members will be able to sign up for classes they need to improve their operations, learn about regulations and how to comply with them, and any other type of training that the member associations will request. We will have set up real-time as well as stored classes so that students can interact with others in the class who may be spread around the country, as well as the instructor who could be anywhere in the world. The stored classes will be made available for those who can not attend a regularly scheduled class but who would still like to take advantage of the learning opportunities we will offer. All real-time classes will be recorded and we will create special online training opportunities where appropriate.2.3.4.1 What is the Process?As Trade Associations join our site, we will work them to figure out what sort of training their members need and whether they would be able to do real-time or stored classes. People in some sorts of associations that are spread around the country (or the world, for that matter) may not have the ability to set a specific time when their members can be available for real-time training. I that case we would make more stored courses available....
