t Corporation to compete with larger retail stores is to focus on a more upscale customer, which will create a unique capability in the retail sector. In its plan for the future, Target Corporation plans to focus efforts for success on the major division, Target. The smaller divisions will be used to provide cash flow to improve Target’s growth. Corporate strategy also includes anticipating new opportunities and acting promptly to adapt to change when the need arises. Target Corporation will have to continue to invest and use its resources efficiently to carry out its strategies. Strengths and WeaknessesTarget Corporation’s core strength is its variety of retail stores, which provide exceptional value and variety to its customers. Among the value chain components, technological development has been a great asset to the company and employees. Target implemented an online business and professional skills training course program in 1999. The program is available nationwide to about 1,200 information technology personnel. Employees can be trained online in leadership, team building, workplace communication, sales, marketing, and finance. Technology has really improved marketing, sales, and customer service. E-commerce can improve the company’s customer relations in many ways. It will not only serve as another channel for selling merchandise, but has already increased guest services and can reach a wide range of consumers. Target’s recent alliance with AOL helps introduces new customers to the Target brand. Target Corporation constantly works on enhancing the shopping experience for consumers in the stores. It is building stronger relationships and customer loyalty through more personalized selling and enhanced customer loyalty programs. It is committed to newness and fashion in the product assortments presented in an exciting store environment. Target has recently expanded its customer relations with al...
