strategies are not just a financial necessity, they are also a promotional tool used to increase fan attendance. How? At all Saturday home game and nonholiday games, senior citizens and young people up to fourteen years old can purchase tickets except for the most expensive ones. Season ticket holders receive special benefits like same seat for every game. Group tickets also receive special treatment like preferred seating.Besides the ticket sale that generates a big portion of the Blue Jays revenue, merchandising is another factor for generating revenue. What pricing Staregy are they using? The blue Jays merchandising use a prestige pricing strategy, charging high prices helps promote the Jays high quality image. In conclusion, we can say the inelastic demand and the prestige pricing of the merchandise are fueled by the success of the ball team....
