t was formulated as a “statement of management philosophy.” Every management decision made is done so by the guidance set forth in the Basic Commitment, which follows:We, the Toshiba Group companies, based on our total commitment to people and to the future, are determined to help create a higher quality of life for all people, and to do our part to help ensure that progress continues within the world communityCommitment to PeopleWe endeavor to serve the needs of all people, especially our customers, shareholders, and employees, by implementing forward-looking corporate strategies while carrying out responsible and responsive business activities. As good corporate citizens, we actively contribute to further the goals of society.Commitment to the FutureBy continually developing innovative technologies center on the fields of electronics and energy, we strive to create products and services that enhance human life, and which lead to a thriving, healthy society. We constantly seek new approaches that help realize the goals of the world community, including ways to improve the global environment.When evaluating a mission statement, there are nine essential components that should be present to prove its effectiveness. Toshiba’s Basic Commitment includes all nine and then some; therefore, it is appropriate to say that Toshiba has a clear idea of who they are and what they’re doing. Another key factor in the business world today, is to know what your actual market is. Toshiba is active in diverse business fields, each with its own unique characteristics and markets. With this in mind, the markets referred to from this point on will be their two largest and most profitable: Energy and Electronics. For most large companies, domestic markets, while key to their establishment, are only a small piece of the picture. Globalization is the current trend and with technology the way it is, it is sure to be the way of the...
