customers3. Internet marketThreats1. Increased competition in technology industry2. Fast-paced changes in technology3. Slower growth areas utilizing valuable resourcesToshiba is a strong company and finding many weaknesses proved to be a very difficult task. They know what needs to be done and they do it. With all of the preceding information in mind, I have formulated some ideas/recommendations that I feel would prove beneficial to the company. The first of these is to continue with their new business plan. By freeing up assets that can be used to increase sales in growing market places, the results could be astronomical profits for them. The second is to look for more joint ventures that can increase their market position in current markets. By joining with other similar companies, they are reducing their competition while improving their own profits. My final recommendation is one that involves a subject that was not previously covered in this paper, but rather one that is from my own perception/experience. This would be to increase their marketing in the United States. The amount of commercials that I have either seen or heard for Toshiba since the inception of this product is zero. While a good reputation is a solid base, in a country with as many choices between consumer products as the U S has, advertising is a necessity for success.In conclusion, Toshiba has been a major force in the technology industry for many years. The future will be no different. They are a well-established, quality oriented company that will not stop until they are NUMBER 1 in all that they do. Toshiba will be here through our lifetime and that of our grandchildren if they continue to operate the way they do today. Their encapsulated management philosophy is the best way to describe Toshiba:Committed to People, Committed to the Future. Toshiba.ReferencesGuth, Robert A. “Toshiba Plans Strategic Shift to Fast Growth” The Wall St...
