e STAR, introduction of a new produce, highest profit margin and return on assets, leader in the smokeless tobacco market as indicating be rating 4. The major weaknesses are location and earnings. The total weighted score of 3.00 indicates that the firm is above average in its overall internal strength.c)Table 4A competitive Profile MatrixUST Inc.ConwoodPinkertonCritical Success FactorsWeightRating ScoreRatingScoreRatingScoreAdvertising0.2040.8040.8030.60Product Quality0.1530.4530.4530.45Price Competition0.1030.3030.3040.40Management0.1030.3030.3030.30Financial Position0.1030.3030.3030.30Customer Loyalty0.1020.2010.2010.0Global Expansion0.2010.2010.2010.20Market Share0.0540.2030.1520.10TOTAL1.002.752.702.455.SPACE Matrix for UST Inc.Financial StrengthRatesThe current ration 2.65 is higher than required, and than total industry average(0.87)4.0The leverage ratio is low the required and than in industry (UST 0.89 Industry 1.28)1.0The UST net earnings was 439,138 down to 5,6%2.0Net sales increased to 2%2.09.0Industry StrengthGrowth potential3.0Financial stabilityCapital intensity4.04.011Environmental StabilityInelastic demand -6.0High barriers to entry into market-5.0Stable market -4.0-15Competitive AdvantageThe UST has large custom base-4.0The UST has good advertisement-2.0-6.0ConclusionES Average is –15/3=-5 IS Average is + 11/3=3.6 CA Average is –6/2=-3 FS Average is +9/4= 2.25Directional vector Coordinates: x-axis: -3 + (+3.6)=0.6 y-axis: -5 +(+2.25) = -2.75The UST should pursue Competitive Strategies.Competitive strategies include backward, forward, and horizontal integration; market penetration; market development; product development; and joint venture.7.A QSPM for UST Inc.Critical Success Factors Strategic AlternativesMarket developmentProduct DevelopmentJoint ventureWeigh...
