he international operation, which markets moist smokeless tobacco in select markets, and the cigar operation, which manufactures and markets the premium cigar brands Don Tomas, Astral and Habano Primero.2. Mission Statement. Today we are leaders on the smokeless tobacco market; one of our products is marketed to ‘‘smokers who can’t smoke’’. Our goal to increase operating efficiency and provide you best service through our Sales Tracing and Reporting System (STARS) . We also take care about your health, prohibit our seller to sell our product to not adult people. This statement does not clarify what technology they use, concerns for survival, growth and profitability and self-consept.Table1External Factor Evaluation Matrix for UST, Inc.Key External FactorsWeightRatingWeighted Score Opportunities1.Internet Advertising0.0510.052. Global Expansion0.1510.153. Technological Development0.2020.44.Increased demand due to public banning of smoking0.0530.155. More social pressure to quit smoking, thus leading users to switch to alternatives0.1030.3 Threats 1. Legislation against the tobacco industry0.1520.32. Increasing competition0.1030.303. Bad media exposure from FDA0.1020.204. Environmental protection laws0.0510.055. Smokeless tobacco market is concentrated in one region0.0520.10TOTAL1.002.00The EFE Matrix for UST Inc., illustrates that at least two main factors affecting industry, as indicated by the weight of 0.15(Global Expansion) and 0.2(Technological Development). UST was not pursuing strategies that effectively capitalize on this opportunity, as indicated by the rating of 1 and 2 respectively. The total weighted score of 2.00 indicates that UST is below average in its effort to pursue strategies that capitalize on external opportunities and avoid threats.b)Table 2Key Financial Rati...
