store.comThe leading on-line retailer of health, beauty, and wellness products, drugstore.com was the first on-line drugstore to earn the distinction of their one-millionth customer just thirteen months after the launch of their site. Peter Neupert, president and CEO of drugstore.com, comments, “ We have a rock solid financial base and we are growing by the minute.” Supporting this notion and that of a strong customer base, drugstore.com announced at the end of its fourth quarter 1999 that 44 percent of its orders are for repeat purchases. This growth and the strong financial base have stemmed from drugstore.com’s efforts to broaden its customer base and product offerings, along with the formation of partnerships with Amazon.com, Rite Aid, and GNC, as well as its recent acquisition of Beauty.com.In the winter of 1999, Gomez Advisors, a provider of e-commerce research and analysis for consumers, ranked drugstore.com No.1 overall ranking and first in four of the eight categories including “Customer Confidence, “Relationship Services,” “First-time Buyers,” and “Time Saving.” These high performance rankings can be attributed to the fact that, “Since our inception, drugstore.com has focused on creating a friendly, informative, and secure Internet shopping experience for today’s customers,” (Neupert, Peter). In addition, Forrester PowerRankings, an unbiased expert analysis that provides objective rankings of the leading e-commerce sites, ranked drugstore.com at the top in the health category and it received top scores in “Customer Service, “ Site Usability,” and “Features” categories.Drugstore.com offers “thousands of brand name personal healthcare products at competitive prices, a full-service, licensed pharmacy, along with a wealth of health-related information, buying guides and other tools designed to make purchasing deci...
