hat a company is made of, but also forms a viable concept of the company’s future business. This statement should be highly personalized and unique. A company is guided by the strategic vision, therefore it is important not to use generic terminology. There are three simple components to the task of creating a mission statement: Defining what business the company is presently in. Deciding on a long-term strategic course for the company to pursue. Communicating the vision in ways that are clear, exciting, and inspiring.Only, and only if the mission statement includes these concepts above can the company have grasped the true meaning of a strategic vision. (Thompson, Strickland 28)Walgreens has done an excellent job of creating their company’s mission statement. As seen below, the mission statement can be several words in length. It usually requires this so that all three concepts are covered. This lengthy statement defines what business the company currently is in; it illustrates what direction in the long run that the company plans to go, and it also uses clear descriptive words to describe the objective of the company. “To optimize shareholder return on investment by being a growing, innovative, healthcare-oriented, convenient merchandiser; to provide consumer with basic goods and services at fair prices; and to offer employees challenging and rewarding opportunities in work environments where we treat each other with respect and dignity.”Walgreens mission statement can be broken down into several important parts. As stated earlier, this strategic vision packs a lot of meaning into a few words. The analysis of this statement will help better understand the true vision of the company.The goal of almost every company is to maximize shareholder return and to maximize profit. The shareholders are very important to the company because they are the ones investing in the ideas and peop...
