the superior quality and service provided by the photography development center. Walgreens’ photography development center produces a high quality product, including a one-hour service that has not been advertised to the general public effectively and frequently enough to be recognized. Walgreen's photographic development centers develop approximately 80 to 100 roles of film per day. This is an average of one to two roles of film per customer per day according to information obtained from a neighborhood Walgreen's photographic development center manager. Approximately 40 to 100 customers are entering Walgreen's each day in order to have film developed. The amount of film developed at a given Walgreen's photographic development center corresponds to approximately 40 to 100 customers per day. This increased customer traffic flow through Walgreen's stores via the photography development center creates an increase in impulse purchases, as customers have to walk across the front of the store to reach the department. Also, in addition to the increased revenues obtained from impulse purchases, Walgreen's also recognizes increased revenues when customers elect to have their film developed in Walgreen's one hour photo processing center as opposed to having Walgreen's send the film to an off-site film processing center. On average, Walgreens recognizes 62% more revenue per role of film developed when customers elect to utilize Walgreen's one hour photo processing development center. Capitalize on the stand-alone store to offer convenient shopping. Along with providing information to help build traffic and boost sales, Walgreens needs to capitalize on its stand-alone store concept. This can be achieved by building its image as a convenient place to stop on the way home from work, whether it is to grab a quick frozen dinner-type meal or a few necessities that are not available at the average convenience store. The customer m...
