jectives and subjects. Second, they will need to search whether primary and secondary data of it. Then they will analyze those data and find out which may be the most helpful for them. Finally, they can make decisions. Because the Bose corporation is a global company, they will need to use GMIS in order to make correct decisions, whether in USA; Europe; Asia or South America. Because each environment and culture is totally different, they will need to have GMIS to find out what to do for marketing.6C. For preparing this exam, I tried to find out my secondary data mostly from the search webs in the internet. Because in the internet, I just need to type a keyword, and the search web will search anything about it in 10 seconds. It is convenient and fast. Comparing with going to library, it saves time for me since I would need to check if they have the source in the library and even it has in computer, sometimes it is not in library. There are tons of search web in the internet such as Yahoo; Infoseek; Excite; AltaVista search web and so on. This time, Yahoo and Infoseek search webs helped me the most, because I found that their webs are more complete than others. Therefore, I used it.6D. If I had really worked in the international marketing development of Bose, I would try to find out more information about other similar products from other competitors. For example, I would find out some information about other home theaters of Sony; Yamaha; Pulk; Kenwood and others. I will try to gather it as a consumer. Because as a consumer, I will be more objective about their products and analyze it in order to find out what we can do to improve our quality. It may take time and money, but I think its worth. Moreover, I may also try to discover more about the technology. If there is any other way that technology of my side can be much better forward than others? Can I find a technological way that competitors can not find? L...
