shipped mostly to Mercosur countries. Products include refrigerators, washing machines, dishwashers, air conditioners, television sets, radios, and video cassette recorders (VCRs). In recent years production of refrigerators and washing machines has been about 700,000 units each. Little Argentine production is exported outside Mercosur, although certain niche markets are served by high quality Argentine manufacturers. These include specialty high-fidelity equipment designed for audiophiles willing to pay in the range of US$10,000 for equipment and for concert halls, theaters, and other buildings in need of high quality audio equipment. The target market of these firms is international.b)Technology: I believe that the technology would be one of the most important driving global forces for Bose to market their products in the worldwide. Because in LifeStyle Systems, it produces a natural blend of reflected and direct sound, similar to the sound quality in live concert. Its a sound experience that gives customers the feeling of being in the middle of the action. And with five-channel availability, customers can enjoy music in 2-speaker stereo, 3-speaker front channel performance, or full 5-speaker surround sound(1). From the roar of a runaway train to the sweet song of a cello, bass creates much of the excitement customers expect from a home theater system. The Bose LifeStyle Home Theater System uses a powered Acoustimass module to make customers the right amount of the bass. During the movies, customers will feel bass effects that bring them to the edge of their seat(2).c)Communication: One of the most important points and conditions of doing business or marketing in another country is communication. According the demographics of Argentina, the languages they speak are mostly Spanish, English, Italian, German and French. Therefore, I believe that it would be a good point for Americans to do business and marketing in Argentina. I...
