ne call and extend their warranty for free. Under the warranty, consumers do not need to have any responsibility of fixing the products. Besides, the Bose corporation does not sell their products only in store, but they also accept the orders online, by phone or by catalog. Consumers can only order it in anyway they prefer, and wait for delivered home. Therefore, I believe that the brand loyalty as for behavior segmentation variable.3D. Benefit segmentation variables: Since the Bose LifeStyle Home Theater Systems are consumer goods, the benefit of using it is different from those practical goods. Consumers would buy it because it offers one of the best quality sounds in the world as we keep saying. There are many other stereo brands such as Sony; Panasonic; Yamaha and so on. They might have much more categories of products in different prices; however, they may not be able to offer the quality that those upper class people required. The other benefit segmentation variable I believe is that for those input and output jacks. There are two sets of input jacks for TV and VCR sound to have surround sound that we mentioned; auxiliary input jack for another audio source; in/out jacks for cassette deck. Each of these jacks can make the surround sound of those five speakers. Besides, there are also zone one and zone two speaker jacks which make consumers be able to enjoy it in two different spaces. For example, consumers may operate the music center by two different remote controls to play CDs in two different areas. While they are in the sleeping room, they can operate it without going to living room, and vice versa. It considers of the convenience for consumers(4).3E. However, the segments we discussed above may not be in large size in current days. But from the world trend, I believe that there is a great of growth potential. Because in Argentina, there are still many people who is rich and time freely, besides, people ar...
