llins currently fall below the industry averages. Henlys is doing well in the Financial Strength and Profitability ratios, however, due to a poor showing in their other divisions they do not quite meet the other industry standards.Technology and Scientific Developments In the bus industry, technology plays a major role in helping companies compete with one another to develop new products for an ever-changing market. Today we rely on buses to transport children back and forth to school and to provide mass transit in metropolitan areas. Diesel Technology is what makes this all possible. Over ninety-five percent of our nations full-sized transit buses are powered by diesel fuel. Approximately sixty percent of the students in the U. S. travel to and from school on diesel powered buses. Buses account for only six percent of passenger miles but are a service to twenty-seven percent of our nations total passengers. In this industry, technology is one of the three major core competencies with the other two being price and quality. The development of a bus with new features that make it more efficient while at the same time being more environmentally friendly will be the ideal product for this market and will have a strategic competitive advantage in this industry.Recently in the state of California there have been growing concerns of how diesel fuel is effecting the environment. This concern has led to state legislation to either heavily restrict or ban the use of diesel fuel completely. They believe that diesel use pollutes the air and destroys the environment. Only through the use of technology can a company develop a more environmentally sound product, that will ease concerns and at the same time maintain a high quality and efficient product. The first company to develop this product will have a clear advantage over the rest of the industry. Navistar International has developed Green Diesel Technology as a new way to be more efficie...
