ionDue to the current environmental climate, Navistar International is best situated to make an effective strategic move. Navistar uses the SBU form of the Multidivisional corporate structure by dividing operations within three industry segments: truck, engine and financial. By operating separate divisions they are able to concentrate more effectively within the unit itself. The development of their diesel engine division through joint ventures with Ford, Siemens Diesel Systems Technology LLC and the acquisition of Maxion International Motors in South America, Navistar is positioned to take a strategic lead in the development and implementation of clean air technology for diesel engines.Navistar made the following moves in order to gain this strategic advantage over Henlys and Collins Industries. In March 1999, Navistar finalized a joint venture with Brazils largest diesel engine producer and a joint venture with Siemens Automotive was also finalized. This venture will launch the development of next generation diesel engines. In April of the same year, they started construction on a new facility in Alabama that will produce these new engines. June 1999, Navistar demonstrated its Green Diesel Technology in response to the EPAs new proposed emissions standards. In December 1999, Navistar announced the expansion of its school bus operations, which includes the production of a new integrated bus model and the opening of a new facility in Oklahoma. April 2000, Navistar introduced its new camless diesel engine which analysts see as the answer to the change in emissions standards while still improving performance. In May 2000, The Green Diesel Technology demonstrated in 1999 is now available on current bus models. This engine technology provides power and economic value while providing clean air benefits once thought possible only with alternative fuels. July 2000, Navistar Internationals operating company, International Truck and...
