chitecture enables Circuit Citys site to have the best performance possible without compromising on rich and customized features and functionality.Integration with Back-End Systems: One of Circuit Citys key criteria was an e-commerce platform that could be readily integrated with its Inventory Management System. By integrating its web presence with its brick and mortar business, Circuit City takes e-commerce to the next level.Advanced Personalization Features: Its software personalization features enable repeat customers to easily access the inventory of Superstores near them. Internet shoppers save their favorite Circuit City locations in their account profiles, and the system automatically checks their pricing and inventory. E-Superstore shoppers can also save items in their shopping carts between visits and receive automatic notification of an orders status.ConclusionAll the planning that Circuit City put into the web site seems to have paid off. From the strategic plan to its choice of hardware and software, it developed an application as a way to benefit the entire company, not a separate channel like others have done. It has used the web site in many ways to improve the outlets success too. For example, customers can use the sites features to compare different brands of a product type point by point, and then come into a store armed with printed out comparison sheets to actually see the choices and make a final decision.On the technical side their hardware has the capacity and scalability to meet increasing demand. By just adding processors and memory to their current servers, they are able to handle increasing volume of transactions. Their system projects reliability, built-in redundancy, and a responsiveness that increases its level of availability. Through personal experience a person can see that the sites performance is just as good as its reliability....
